Shall Not Fade — Demo Submission Info
WebsiteFounded 2015 in Bristol by Kieran Williams. Named after a Shakespeare sonnet. Known for dreamy, lo-fi deep house, soulful jazzy beats, and outsider house. Beatport Label of the Month. Notable artists: various emerging UK underground talent.
Label Details
118 – 126 BPM
How to Submit a Demo to Shall Not Fade
Getting your demo accepted by Shall Not Fade requires a track that matches their sound and meets professional production standards. Here are key tips:
- Match the genre and BPM. Shall Not Fade releases Deep House, House music in the 118–126 BPM range. Make sure your track fits.
- Meet the quality threshold. Aim for a mix quality score of at least 68/100. Pay attention to loudness, frequency balance, and stereo imaging.
- Follow submission guidelines. Send a private SoundCloud or streaming link — not a raw file. Include a short bio and any relevant release history.
- Be patient. Labels receive hundreds of demos. Allow 2–4 weeks for a response, and do not send follow-ups within that window.
Analyze your track on UpTrack to get demo submission contacts for Shall Not Fade and similar labels — plus a detailed production quality report.
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